Clinic product and experience reserach
Background
Our company developed a new healthcare product in partnership with a primary care clinic, offered as a buy-up option for employers sponsoring employee health plans.
My Role: Lead Researcher
Stakeholders: sales, marketing & product
Research Process
To guide product development and market fit, we conducted a two-stage mixed-methods study
Stage 1: Foundational Insights
To uncover purchase drivers and user needs through in-depth interviews with enterprise customers and end-users
Stage 2: Market validaitons
Validated market perception and awareness through surveys, connecting early insights to real-world engagement and informing ongoing optimization
Impact
Employers emphasized cost containment and employee satisfaction, while end-users prioritized stress-free billing, convenience, and trusted provider relationships. These insights directly influenced product design, go-to-market strategy, and broker enablement materials.
Insight contributed to a 23% increase in clinic awareness and a 1300% growth in clinic membership in one year.